The promotional tool that includes presentations, trade shows, and incentive programs is event marketing. Event marketing is a promotional strategy that involves creating experiences, such as presentations, trade shows, and incentive programs, to promote a product, service, or brand.

Promotional mix

not to be confused with marketing mix.

At the marketingThe promotional mix describes a combination of promotional variables chosen by marketers to help a business achieve its goals. It has been identified as a subset of the marketing mix. It is believed that there is an optimal way to allocate budgets to the different elements within the promotional mix to achieve the best marketing results, and the challenge for marketers is to find the right one. mix from them. Activities identified as elements of the promotional mix vary, but generally include the following:

  • Advertising is the paid presentation and promotion of ideas, goods or services by an identified sponsor in a mass media. Examples include print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, mobile apps, movies, web pages, banners, emails.
  • personal selling is the process of helping and persuading one or more potential customers to purchase a good or service or to put any idea into practice through an oral presentation, often in person or over the telephone. Examples include sales presentations, sales meetings, sales training and incentive programs for middle sellers, samples, and telemarketing.
  • Sales promotion is media and non-media marketing communication used for a predetermined limited time to increase consumer demand, stimulate market demand, or improve product availability. Examples include coupons, sweepstakes, contests, product samples, discounts, tie-ins, automatic liquidation prizes, trade shows, trade-ins, and expos. Corporate Gift Items, sometimes called swagmay be included in product samples and distributed to event attendees for promotional purposes.
  • Public relations or publicity is information about a company’s products and services conveyed by third parties indirectly. This includes free publicity as well as paid efforts to stimulate discussion and interest. This can be achieved by planting significant news indirectly in the media or presenting it favorably through press releases or corporate birthday parties. Examples include newspaper and magazine articles, TV and radio appearances, charitable contributions, speeches, issue announcements, seminars. Word of mouth is also a type of advertising, which transforms from person-to-person storytelling to social media influencers or blogger promotions today.
  • Direct marketing is an independent form of advertising channel that allows businesses and non-profit organizations to communicate directly with the customer, with methods such as mobile messaging, email, interactive consumer websites, online advertisements, flyers, catalog distribution, promotional letters and outdoor advertising.
  • Corporative image campaigns were considered as part of the promotional mix.
  • Sponsorship of an event, contest or race is a way to generate publicity.
  • Guerrilla marketing Tactics are unconventional ways of drawing attention to an idea, product, or service, such as through graffiti, sticker bombing, flyer posting, use of flash mobs, viral marketing campaigns, or other methods using the Internet in unexpected ways. .
  • product positioning is paying a movie or television show studio to include a featured product or service in the movie or show.
  • Digital marketing is the marketing of products or services using digital technologies, primarily on the Internet, but also including mobile phones, display advertising and any other digital medium.

See too

References


Source: Promotional mix
Wikipedia

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