Hastings Essential is an insurance provider that offers basic coverage for your car, home, or other property, while Hastings Direct is a full-service insurance provider that offers a variety of coverage options, including car, home, travel, pet, and life insurance. Hastings Essential offers basic coverage at a lower cost, while Hastings Direct offers more comprehensive coverage at a higher cost.

Hastings Insurance

Hastings Group Holdings
Hastings Insurance logo.svg
Conquest House - geograph.org.uk - 1773242.jpg
Type anonymous society
Industry Safe
Founded 1997
Headquarters Bexhill-on-Sea, East Sussex, UK
key people
Tom Coltrane, (president)
Tobias van der Meer, (CEO)
Recipe £741.3 million (2019)
£109.7 million (2019)
£69.7 million (2019)
Internet site www.hastingsplc.with

Hastings Insurance Services Ltd. it’s a UK personal line insurance broker serving customers via smartphone mobile app, online and over the phone. The company offers insurance for cars, motorcycles, vans and homes, as well as a variety of ancillary products and services, such as breakdown, personal accident, replacement vehicle and key and legal coverage. The company also offers Unsecured Personal Loans. It is part of the Hastings Group, a company listed on the london stock exchange until it was acquired by a consortium of the South African company, Rand Merchant International, and the Finnish insurance company, Sampo Groupin November 2020.


The company was constituted, based on the business plan prepared by David Gundlach and Andrew Bowen, as “Hastings Direct” in 1997. It was acquired by Insurance Australia Group in 2006 and then by his management in 2009. In 2011, the company announced the creation of 150 new posts, with the first 60 to be recruited in January in Bexhill, Hastings, eastbourne, brighton and hove areas. Goldman Sachs acquired a 50% stake in the company in 2013. The company was subject to a initial public offering in October 2015.


The company markets under the Hastings Direct, Hastings Premier, Hastings Essential, SmartMiles, People’s Choice and InsurePink brands. In 2012, the company launched a usage based insurance product under the Hastings Direct SmartMiles brand. The SmartMiles product requires a telematics device to be installed in the insured vehicle.

Insurance policies provided by the company are issued by a panel of insurers, including Advantage Insurance Company Limited, a company based in Gibraltar.

The company is known for its mascot, Harry Hastings, an animated figure dressed in armor from the Battle of Hastings on 1066. He is also known for chanting a catchy tune of the number 0800 00 1066 (with the final 4-digit number being a reference to the Battle of Hastings.) Headquartered in Bexhill-on-Sea, the company is one of the largest employers on the South Coast. The company also has a second call center in Leicester.

Toby van der Meer became the CEO of the Hastings Group on March 1, 2018. The previous CEO, Gary Hoffman, became non-executive chairman.

In August 2020 it was announced that the company would be acquired by a consortium of the South African company Rand Merchant International and the Finnish insurance company, Sampo Group, for £1.7 billion. The transaction completed on November 16, 2020.


The company sponsored the eastbourne international tennis tournament between 2003 and 2007 in a deal worth £350,000 a year.


External Links

Source: Hastings Insurance

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