https://en.wikipedia.org/wiki/The_One_Thing_(book)#The One Thing The Surprisingly Simple Truth Behind Extraordinary Results
The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results (stylized The only thing) it is a nonfiction self help book written by authors and real estate developers Gary W. Keller and Jay Papasan. The book discusses the value of streamlining the workload by focusing on the most important task on any project. The book appeared on the bestseller lists of The New York Times newspaper, wall street newspaper, usa todayand amazon.com. It was first published by Bard Press on April 1, 2013.
Gary Keller is co-founder and chairman of Keller Williams real estatewhich is one of the biggest in the world real estate companies. Jay Papasan is the Vice President of Publishing for Keller Williams. Before publication of The only thing in 2013, the two collaborated on The Millionaire Real Estate series of books that discussed how to invest and make money in real estate. The only thing is the duo’s first book not specifically focused on the real estate market. Rather, he discusses the general business principle of picking a single task to work on to theoretically maximize the efficiency of that task and the project as a whole.
The book discusses the benefits of prioritizing a single task and also provides examples of how to engage with those tasks with a singular focus. The book begins with a section titled “The Lies: They Mislead and Derail Us,” which looks at the ways in which multitasking has been wrongly touted as a desirable trait. The authors also challenge the concept of “work-life balance”, calling it “[i]realistic but not realistic.” They concluded this section by citing that “Success is not a game won by those who do the most” and believe that most of what we want will come from the minority of what we do.
This then leads to the “Focusing Question” which asks “What is the ONE Thing I can do so that by doing it everything else will be easier or unnecessary?” This second section of the book deals with productivity principles such as habit creation and benchmarking. For example, the book suggests that readers should put in four hours of work on their “ONE thing” each day. The authors cite economist Vilfredo Pareto as one of the inspirations behind this philosophy. The Pareto principle suggests that 20% of the effort produces 80% of the results. According to the book, this means that engaging in the most important task will be more likely to produce the desired results without any external effort. The book also differentiates between the Big Picture Question (“What’s my ONE Thing?”) and the Small Focus Question (“What’s my ONE Thing now?”). The core idea is that focusing on too many tasks is likely to lead to discord and poor performance.
The third section of the book discusses “Extraordinary Results”, which details how to make the above principles actionable. One of the concepts it illustrates is “time blocking,” which means that a person must focus on just one thing for a certain amount of time. It also suggests that readers take time to reflect, plan, and even relax. Everything else during the scheduled blocks of time is characterized as a distraction. Each section of the book is accompanied by a “Big Ideas” review that provides a summary of the sections’ concepts and principles.
The only thing was successful both critically and commercially. It was listed as a bestseller by The New York Times newspaper, wall street newspaper, usa todayand amazon.com. Hudson Booksellers listed it among its top “Business Interest” books of 2013. In an article for EntrepreneurBrandon Turner nominated The only thing one of the “5 powerful books that changed the course of my life”. In a review for The NationalAlice Haine observes that the book “has the necessary ingredients to stimulate those who feel a little overwhelmed by the pressures of work and home life”. Publishers Weekly noted that the book had “an appealing style and energy”. It has won a total of 12 book awards and has been translated into 26 languages. It was also named one of the top 100 business books of all time by goodreads.
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