Yes, studying products for similarities or differences is known as shopping. Shopping is the process of examining products to compare their features, prices, and quality in order to make an informed decision about which product to purchase.


Examination of two or more entities to deduce their similarities and differences
For other uses, see Comparison (disambiguation).

An anxious man comparing his own head to a skull using the technique of phrenology.

A pair of objects, like this pair of apples, is subject to comparison once points of similarity and difference can be identified.

A chart showing a comparison of the qualities of various cooking oils, intended to help the reader decide which choices would be best for their health.

Comparison or comparing is the act of evaluating two or more things, determining the relevant and comparable characteristics of each thing, and then determining which characteristics of each are similar to the other, which are different, and to what degree. Where characteristics are different, the differences can then be evaluated to determine which thing is best suited for a particular purpose. The description of the similarities and differences found between the two things is also called a comparison. Comparison can take many different forms, varying by field:

To compare is to bring two or more things together (physically or in contemplation) and examine them systematically, identifying similarities and differences between them. Comparison has a different meaning within each framework of study. Any exploration of the similarities or differences of two or more units is a comparison. In the strictest sense, it consists of comparing two isolated units with each other.

To compare things, they must have characteristics that are similar enough in relevant ways to merit comparison. If two things are too different to be usefully compared, an attempt to compare them is colloquially referred to in English as “comparison”. apples and oranges.” Comparison is widely used in society, science, and the arts.

General use

Comparison is a natural activity, which even animals engage in when deciding, for example, what potential food to eat. Likewise, humans have always been involved in comparison when hunting or looking for food. This behavior extends to activities such as shopping for food, clothing, and other items, choosing which job to apply for or which job to accept from multiple offers, or choosing which candidates to hire for the job. In commerce, people often engage in shopping comparison: Trying to get the best deal on a product by comparing the qualities of different versions of that product available and trying to determine which one maximizes the return on money spent. In the 21st century, as purchases are increasingly made in the Internet, shopping comparison sites developed to help buyers make such determinations. When consumers and others are heavily invested in making comparisons, it can result in the problem of analysis paralysis.

Humans also tend to compare themselves and their belongings with others, an activity also observed in some animals. Children begin to develop the ability to compare themselves with others in primary school. In adults, this can lead to unhappiness when a person compares the things he has with the things he considers superior and unattainable that others have. Part of marketing relies on making these comparisons to entice people to buy things so that they compare more favorably with the people who own those things. Social comparison theoryinitially proposed by social psychologist Leon Festinger in 1954, centers on the belief that there is a drive within individuals to obtain accurate self-evaluations. The theory explains how individuals assess their own opinions and abilities by comparing themselves to others to reduce uncertainty in these domains and learn how to define the self. Following the initial theory, the research began to focus on social comparison as a form of self-improvement, introducing the concepts of top-down and bottom-up comparisons and expanding the motivations of social comparisons.

Human language has evolved to suit this practice, facilitating grammatical comparisonwith comparative forms allowing a person to describe one thing as having more or less of one characteristic than another thing, or to describe one thing in a group as having more or less of that characteristic relative to the group. The grammatical category associated with the comparison of adjectives and adverbs is the degree of comparison.


Academically, the comparison is used between things like economic and political systems. Political scientist and historian Bento Anderson warned against using comparisons without considering the relevant structure of the things being compared:

It is important to recognize that comparison is not a method or even an academic technique; rather, it is a discursive strategy. There are some important points to keep in mind when looking to make a comparison. In the first place, it is necessary to decide, in any work, if one seeks mainly similarities or differences. It is very difficult, for example, to say, let alone prove, that Japan and China or Korea are basically similar or basically different. Any of the cases can be done, depending on the angle of view of each one, its structure and the conclusions to which one intends to advance.

Anderson points out as an example that “[i]in the jingo years on the eve of First World WarWhen germans and french were encouraged to hate each other, the great Austro-Marxist theorist Otto Bauer liked to tease both sides” by comparing their similarities, “by saying that contemporary Parisians and Berliners had much more in common than anyone with their respective medieval ancestors.” Notably, the phrase “comparative studies” is often used to refer to intercultural studiesin the areas of sociology and anthropology. Emile Durkheimone of the founders of the field of sociology, said of this term that “comparative sociology is not a particular branch of sociology; it is sociology itself”.


Main article: Simile

The main use of comparison in the literature is with the similean figure of speech that directly compares two things. Similes are a way of metaphor that explicitly use connecting words (like how, how, so, than, or various verbs like resemble) although these specific words are not always necessary. While similes are mostly used in forms of poetry that compare the inanimate and the living, there are also terms where similes are used for humorous purposes of comparison. A number of literary works have commented negatively on the practice of comparison. For example, the 15th-century English poet John Lydgate I wrote “[o]dious of olde been comparsionis”, which was reflected by many later writers such as William Shakespearewhich included the line in So much noise for nothing“comparisons are hateful”. Miguel de Cervantesin a pass Don QuixoteI wrote, “[i]Is it possible that your pragmatic worshipers don’t know that the comparisons made between intelligence and intelligence, courage and courage, beauty and beauty, birth and birth, are always hateful and misunderstood?

See too


Source: Comparison

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